NO TIME TO READ.
Are we really and seriously in the era now where nobody “has time” to read? I’ve been chatting to a few people lately about blogs and interesting blog post topics and seems that the majority don’t really read them. The heck, we don’t even want to read books anymore as it’s all about being informed “on-the-go” nowadays. I do love audio books and podcasts myself and listen to those daily, but I will also admit – I tend to skim through my favourite bloggers’ blog posts lately as well. An actual physical book is still unbeatable and I have a couple on the go at the moment. Most are about pregnancy and motherhood, but these are more like little encyclopaedias.
Could it be the fact that bloggersphere is just so saturated with similar content and quite frankly we’re all a bit bored? Or do we, as bloggers come across as we’re maybe trying too hard when it comes to writing engaging content. Is the focus so vividly on engagement and click bait, other than actually expressing our thoughts, feelings and opinions? I for one adore looking at inspirational outfit, interior and nature images but don’t necessarily want to read “explanations” of those images. One picture speaks a thousand words as they say right?
I’ll also be honest here about something. I love writing and it’s fun when it flows so naturally, but it’s bloody hard trying to come up with what to say to accompany each blog post sometimes. I have so much to say, yet worried if you guys would even care. There’s nothing I enjoy more than creating content, working with brand briefs and getting myself out of my comfort zone. But wearing multiple hats daily can be a bit tricky. Or is it my baby brain lately? At the end of the day us bloggers have many jobs in a day we try and do our best at. We’re copywriters, photographers, business developers, social media managers, marketers, accountants, weather monitors (lol), videographers… We’re also our own managers, bookers, SEO, Web & Graphic Design masters, negotiators, travel agents, financial advisors, therapists, cheerleaders and a lot of the times very critical bosses too.
It can be a very confusing job. Especially when it requires you to be on Social Media every day, most of the day. And we all know how tricky the concept of “YOU DO YOU” can be online unless you don’t follow anyone, interact with anyone and in an ideal world just sharing your creativity and passion without worrying about any feedback or some sort of social validation. Of course none of us are online for social validation per se, but blogging and Influencer Marketing involves some degree of it as engagement and feedback pretty much dictates our livelyhood and ROI for brands. We’re on social media for social reasons, inspiration, community and many amazing other things that I really love. But it is important to also mention that it doesn’t all just come naturally and easy as it may seem.
I started listening (not reading – I know!) to “Why Social Media is Ruining your Life” book, hence my thoughts on all this today. I’m still in the first chapter of it, but excited to see what Katherine’s views are on a “healthier” work-life-balance on social media is, as she too makes her living online.
As always, any thoughts, experience and views welcome on the above and don’t worry if you didn’t have time to read it all. 😉
WHAT I’M WEARING:
* This post was created to support my Instagram ambassadorship with Brands at Next. Items marked with * are gifted.