After months of exploring my creativity at home during the pandemic, I’m out shooting fashion on the streets again. It does feel more natural and definitely easier to pose against an iconic Glasgow building than trying to make a bare wall at home less bare or stage messy corners into something that looks natural and unstaged. Forced home fashion content took on a whole new meaning whilst in lockdown and stripped down all kinds of possible “influencer labels” we all seemed to fall under. Street Fashion, Food Bloggers, Travel Bloggers, Mum blogs… we all stayed at home and created what we could with whatever resources we had. Some creators completely lost their mojo, whilst others found a whole new level of spark they didn’t know how to stop. It is all OK. I had a mix of both. Completely uninspired at times and very inspired and motivated on other days. Though there’s a difference between “free creative spirits” that can dip their brush into paint the moment they feel inspired and busy creative working parents with limited time – ha! And then there’s lockdown and all the challenges that came with that.
But now that we’re through the worst of it and are embracing the new norm in the best way we can – I can’t stop but wonder how much Covid contributed to new changes in this industry in such a short amount of time. Granted, this influencer world and digital marketing evolve at the speed not many of us can keep up with anyway, but the economy had suffered hugely, unemployment increased and there are even more uncertainties in the world. Saying that, influencers (not travel ones) were always able to work from home or anywhere really and I feel now is the time (even more than ever) for individuality in our industry. No longer do we want to see every blogger under the Sun on the same street in Kensington wearing the exact same outfit “their way”. Long gone are the days of perfectly laid-out flatlays as well, although they’re very pretty to look at and I love seeing them on my feed. I’m not stating the new facts here, but rather asking you guys a question. Are you seeing what I’m seeing? Isn’t it all about RAW, NOW and unstaged? Did Instagram stories contribute to the “death of staged”. Are Instagram stories killing the in-feed squares? We’ve been taught a new way of content digestion and I wonder whether we all now crave and expect disposable, real, fast and fresh all the time? Are you, as a social media user and are you seeing a difference? What’s changed for you? What do you enjoy? Or miss?
I often have these questions and thoughts going through my mind and this platform is my best space to express them freely and openly. Would absolutely love to hear what you think and feel about the above.
As always – thank you for your continuous support! Despite the reduced amount of content shared here from me – you guys keep on coming back! The proof is in my stats. Thank you! X